EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn
Update: 2025-11-05
Description
Today on the show we have Vova Feldman, the Founder and CEO of Freemius.
In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of indie software businesses.
We then discussed how Freemius is repositioning itself from its WordPress roots to become the go-to solution for small SaaS and desktop software businesses.
We wrapped up by discussing their new transparent pricing model — designed to align with growth and reduce graduation churn.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
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